Website Privacy Policy

Effective Date:  September 12, 2017

Arivale has created this Website Privacy Policy in order to communicate its policies and practices relating to Arivale’s collection, use, and disclosure of information on or through the Arivale Website.  Throughout this Website Privacy Policy, “Arivale” and “We” refers to Arivale, Inc. “You” or “Users” refers to you or our users – everyone who uses or visits The “Arivale Website” refers to the website located at (and any subdomains thereof) and information provided by Arivale at this website. Arivale is a Covered Entity subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) when it provides wellness services either through an arrangement with an employer or directly to individuals, including any services provided through Arivale’s online coaching platform.  Arivale is not a Covered Entity when it is providing wellness services to individuals through an arrangement with a health plan (including, but not limited to, a self-insured employer health plan).   Please refer to Arivale’s Notice of Privacy Practices for more information regarding the use and disclosure of your protected health information (“PHI”) when Arivale is acting as a Covered Entity.

By using the Arivale Website, you expressly consent to the information handling practices described in this notice. This Website Privacy Policy is incorporated into and is subject to the Arivale Terms of Service.  Your use of the Arivale Website and any personal information you provide through the Arivale Website are subject at all times to this Website Privacy Policy and the Terms of Service.

1. The Information Arivale Collects

Information You Provide:
The Arivale Website may collect your personal information when you voluntarily provide such information through the Arivale Website.  For example, personal information (such as your name, email address, postal mailing address, telephone number, and payment information) may be collected during registration and payment.  We may also collect personal information if you sign up for our mailing list or otherwise contact us, or if you sign up through a third party to receive information from Arivale.  We may link the personal information that you provide through the Arivale Website with health and wellness information that you provide to us through the Arivale online coaching platform or through offline assessments.

 “Cookies” Information:
When you access the Arivale Website, we may send one or more cookies – small text files containing a string of alpha-numeric characters – to your computer. Arivale may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Arivale Website. Persistent cookies can be removed using tools available in some browsers. Please review your web browser “Help” file to learn the best way to modify your cookie settings.

“Automatically Collected” Information:
When you access the Arivale Website, we may automatically record certain information from your system by using different types of technologies. This “automatically collected” information may include, for example, your Internet Protocol address (“IP Address”), the browser version you are currently using, the type of operating system you are using, the content and pages that you access on the Arivale Website, and the dates and times that you visit the Arivale Website.

2. How Arivale Uses Information

Arivale uses the information that we collect on the Arivale website to operate, maintain, enhance, and provide our features and services, as well as to comply with applicable laws.  This may include using your information to communicate with you about our health-related services.  Arivale may also use the information that we collect to understand the usage trends and preferences of our Users, to improve the way the Arivale Website works and looks, and to create new features and functionality.

If you contact Arivale via email and you are not a registered customer, we will use your contact information only to respond to your communications unless you provide your consent for additional uses.

Arivale may use “Automatically Collected” information and “Cookies” information for our business purposes such as to: (a) automatically update the Arivale Website on your system; and (b) monitor aggregate site usage metrics such as total number of visitors and pages accessed.  We may also use service providers, such as Google Analytics, that may use cookies to collect information about your online activities across this and other sites over time for non-advertising purposes such as those described above.  To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit Google Privacy.

3. When Arivale Discloses Information

Arivale may disclose your personal information to our third-party service providers that help us provide you with our program products and services and operate our business, including marketing our program and our services.  We may share your personal information with any parent company.  Arivale may also disclose your personal information with your consent or as otherwise disclosed to you.

Additionally, Arivale may disclose information, including personal information, if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. copyright law) or respond to a court order, judicial, or other government subpoena, or warrant. Arivale also reserves the right to disclose User information that we believe is appropriate or necessary to take precautions against liability; protect Arivale from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against third-party claims or allegations; to protect the security or integrity of the Arivale Website; or to protect the rights, property, or personal safety of Arivale, our Users, or others.

We may share de-identified information with third parties, including for the third party’s marketing purposes.  We may disclose “Automatically Collected” and “Cookies” information to affiliated companies or other businesses or persons for our business purposes such as to: provide website hosting, maintenance, and security services; conduct data analysis and create reports; offer certain functionality; and assist Arivale in improving the Arivale Website and creating new features and functionality.

4. Interest-Based Advertising

We may partner with third-party service providers that serve advertisements on non-affiliated websites.  Some of those advertisements may be interest-based, meaning that they are intended to be relevant to you based on information these service providers collect about your online activities on the Arivale Website and other non-affiliated sites over time.  To opt-out of interest-based advertising by companies participating in the Digital Advertising Alliance Self-Regulatory Program, you may visit

5. Data Security

Arivale uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your information.

If Arivale learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. Arivale may also post a notice on the Arivale Website if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing

6. Children’s Privacy

Arivale’s Programs, including the Arivale-Helix Insights Programs, are only available to users who are 18 and over.

Arivale does not knowingly collect or maintain personal information from persons under 13 years-of-age. If Arivale learns that it has collected personal information from persons less than 13-years-of-age, Arivale will take the appropriate steps to delete this information.

If you are the parent or legal guardian of a child under 13 who has provided personal information to Arivale, please contact Arivale at to have that child’s information deleted.

7. International Visitors

For Users visiting the Arivale Website from the European Economic Area or other non-U.S. territories, please note that any data you send in an email to the Arivale Website will be transferred outside the European Economic Area or such other non-U.S. territory for use by Arivale and its affiliated companies for any of the purposes described herein. In addition, because Arivale operates globally, we may make information we gather available to worldwide business units and affiliated companies. By providing any data on the Arivale Website, you hereby expressly consent to such transfers of your data to the United States or other countries.

8. In the Event of Merger or Sale

In the event that Arivale is acquired by or merged with a third-party entity or undergoes another corporate change of control, including a partial or total sale of assets, we reserve the right, in any of these circumstances, to transfer or assign the personal and other information that we have collected from the Arivale Website as part of that merger, acquisition, sale, or other change of control. This Privacy Policy will remain in effect until such time that it is revised and republished.

9. Updating Personal Information or Deactivating Account

If you would like to access or update the personal information that we maintain about you, please email for personal instructions on how to do so.

You can request that we deactivate your account.  Please note that, if you request that we deactivate your account, we may need to retain certain personal information, such as your name and purchase history, for record-keeping purposes.  We also are unable to remove your personal information from the records of any third parties to whom we have already provided such information.  If you wish to correct or delete any information maintained by a third party, please contact the third party directly.

10. Changes and Updates to this Website Privacy Policy

This Website Privacy Policy may be revised periodically without further notice to you and this will be reflected by a “last modified” date above. Please revisit this page to stay aware of any changes. Your continued use of the Arivale Website constitutes your agreement to this Website Privacy Policy and any future revisions.

For revisions to this Website Privacy Policy that materially change how we handle your personal information, we will make reasonable efforts to notify you.

11. Your Choices and Arivale Contact Information

You can opt out of receiving marketing email about Arivale’s services by clicking on the “unsubscribe” link at the bottom of each such email.  Please see Section 5 above for choices available related to interest-based online advertising.

Please contact Arivale with any questions or comments about this Website Privacy Policy or our information practices by sending an email to