How It Works

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First, pick your coach.

Your coach is your wellness partner, providing knowledge, support, and accountability.

Share what’s important to you.

On your dashboard, tell us about your health, diet, lifestyle, family history, and most importantly, what you want to achieve.

Schedule your first call right away.

During your initial call, you and your coach will get to the heart of your goals, and you’ll walk away with clear actions to get started.

Learn more about coaching

OK, now we need some blood.

Your samples are analyzed and reviewed by external, independent physicians and CLIA-certified labs.

Schedule your blood draw.

Schedule your blood draw.

We make it easy. From your dashboard, schedule your draw at a lab in your neighborhood or close to where you work.

Why blood?

You’re complex, and a simple cheek swab won’t do. With a blood sample, we’re able to dive deep into your genetics, building the basis for a complete wellness plan.

Learn more about our science

Take action.

During weekly or monthly chats with your coach, craft a plan of action personalized to you.

We’ll meet you where you are.

What are the most impactful changes you can make right now to improve your wellness?

You’re like no one else, so your coach will make recommendations based on your unique makeup, goals, and quite frankly, what you are willing to do.

Read stories from our members

Track your progress.

See the results of your action plan and monitor any changes with blood draws every six months.

Updated data will help you and your coach decipher what’s working, what needs adjusting, and what you should focus on next.

Get started today.

Kickstart your wellness journey with genetics and 80+ health markers, three coaching calls, and a personalized action plan.

Questions? We have answers.

As soon as you sign up, you’ll be presented with three coach options. You’ll be able to read more about their experience and watch a short video introduction. If you’d like to discuss coach options further, email

For your first draw, the phlebotomist will collect about 95mL (or one-third of a cup). With 13 small collection tubes, it might seem like a lot, but it's actually only one-fifth of the amount of blood collected for donations. Subsequent blood draws will require less blood.

You and your coach. Your data is hosted on a secure dashboard for you and your coach to review. In addition, you can consent to share your de-identified data (meaning all personal identifying information is removed) with our internal research team. They look at your data in aggregate with all customer data, not in isolation. You can also consent to add your de-identified data to a database for external research.

Your security is our top priority, and we have a team dedicated to maintaining the safety of your data. Your data is encrypted in transit and in storage, and we have security controls at multiple levels within our cloud-hosted infrastructure. Furthermore, we perform regular security testing with external partners. Read more about the security and privacy of your data here.